Digital Marketing Specialist

Job Description:

We are seeking a creative and data-driven Digital Marketing Specialist to join our team. The ideal candidate will develop, implement, track, and optimize digital marketing campaigns across all digital channels. This role requires a blend of creativity, analytical skills, and technical expertise to effectively grow brand awareness, generate leads, and drive conversions.

Responsibilities:

• Develop and execute digital marketing strategies that align with business goals.
• Manage and optimize campaigns across platforms, including Google Ads, social media, email marketing, and SEO.
• Analyze and report on campaign performance, providing actionable insights to improve ROI.
• Create and oversee content for various digital platforms, ensuring consistency with the brand's tone and voice.
• Monitor and respond to trends in digital marketing, adjusting strategies to stay competitive.
• Collaborate with the design team to create visually compelling and effective marketing materials.
• Manage the company website and landing pages, ensuring they are optimized for user experience and search engines.
• Conduct keyword research, A/B testing, and audience segmentation for targeted marketing efforts.
• Stay informed about the latest digital marketing tools and best practices to enhance campaign effectiveness.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a related role.
• Proficiency with tools such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent analytical skills with the ability to interpret data and draw actionable conclusions.
• Creative mindset with a knack for engaging content creation.
• Strong project management skills and attention to detail.
• Knowledge of HTML/CSS is a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

Feel free to customize this description based on your specific needs.